Member Loyalty Study

Do You Know What Keeps Your Members Coming Back?

Member retention is key to association survival.

Managing association membership can be as diverse as the members themselves. But while so much is changing—member expectations, communication methods, revenue streams—one thing has stayed the same:

The Member Loyalty Study by Community Brands takes a deep dive into why members stay, why they leave, and the best ways to communicate your value to them.

In this study, you’ll learn:

• What’s driving member retention?
• Where do different segments of members fall within the loyalty spectrum?
• How do members like to consume content, and what channels are most effective?

More than 1,000 association members in the U.S., representing all age segments, participated in an online survey. Their answers are crucial to understanding how to retain members and better nurture them up the loyalty spectrum.