4 Steps to Reach Generation Z

Boost your knowledge of young professionals to personalize the member experience and attract more Generation Z members to your organization.

Read our infographic to get started:

  • Offer career advancement resources: 54% of Gen Z want career tools.
  • Use digital payment options: 74% of Gen Z say that using new forms of digital payments improves their perception of a brand.
  • Promote networking opportunities: Compared to older generations, Gen Z engages more regularly (at least once a week) with their associations.
  • Learn more tips to attract Gen Z members to your association.
INFOGRAPHIC | Give Members What They Want – A Robust Career Center